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ABOUT
ADVISORYEVENTSTECHNOLOGYFORMATS
OUR CLIENTS
SCHEDULE AN APPOINTMENT

ABOUT US

We've spent 25+ years on one question: what makes people care about their work

Herculean Alliance helps organisations measure and improve employee engagement — to boost performance, innovation and customer happiness.

77% of employees disengaged. We took that personally.

Most companies treat engagement as an HR checkbox — a yearly survey, a fruit basket, a poster on the wall. We never bought that. Engagement is a leadership challenge and a business driver: it shows up in performance, in innovation, in whether your customers feel cared for. So we built a company to make it measurable, and then to move it.

“In this VUCA world, employee engagement should be our number one priority.”

We come at engagement from an unusual angle: marketing and communication.

Most engagement agencies grew out of HR. We didn't. Our conviction is that you should treat your employees the way the best marketers treat their customers — listen, segment, understand what drives them, and earn loyalty rather than assume it. That's why Duval Union — an ecosystem of 250 marketing and business experts — became a minority shareholder in Herculean Alliance. The combination of marketing & communication thinking and engagement expertise is what sets us apart, and it's why our work tends to land rather than just happen.

How we work - 4 beliefs

Craftsmanship

Understanding employee engagement is complex and never finished. We treat every culture as its own puzzle, not a template to repeat.

Proven Formats

Continuously improved formats generate more reliable outcomes. Twenty-five years of iteration means you're not anyone's experiment.

Fun drives results, seriously

Change should be challenging and fun. Gamification isn't decoration; it's how people lower their guard and actually shift behaviour.

Phygital

The best engagement blends real human encounters with technology that measures and sustains them - physical moments, digital backbone, lasting impact.

MEET THE FOUNDERS

Inge Van Belle

INGE VAN BELLE

co-founder

LinkedIn

Yves Vekemans

YVES VEKEMANS

co-founder
LinkedIn

Built in Belgium. Proven in the Gulf.

We started in Belgium in 1999 and spent two decades crafting engagement for companies large and small. We implemented the Hercules Trophy in 10 countries and then we brought the same thinking to the UAE — a region that, perhaps more than any other, has made engagement and happiness a national priority. Today we work from both, which means our formats are stress-tested across very different cultures. What travels, we keep.