About: Herculean Alliance bouwt een ecosysteem van employee engagement specialisten.

Herculean Alliance is building an ecosystem of employee engagement specialists. We believe that measuring and improving employee engagement is true craftsmanship.

Employee engagement is measured on our online platform through different streams. The interactive results are presented in your bespoke dashboard. Based on the results, we can co-create a playbook to improve engagement, supported by the Herculean Alliance certified providers.

The engagement programs also contain family days, teambuilding or corporate events. We can organize those events for you and make sure they all convey the right cultural message. No need for a complete program, but just an engaging event? That’s also possible. Our platform takes away the administration and ensures that the participants are well prepared and really look forward to your event.

In 2019, the free employee engagement index was launched. In 2020 we will organise the first Employee Engagement Awards in Belgium.

Since 2019, Herculean Alliance has become part of Duval Union, the ecosystem of marketing and strategy specialists. As a result, we can now support companies end-to-end, from purpose and strategy exercises to employer branding.

Klaus Lommatzsch

Klaus Lommatzsch
Founding Partner
Duval Union

Kris Talboom

Kris Talboom
Founding Partner Herculean Alliance

Inge Van Belle

Inge Van Belle
Founding Partner Herculean Alliance

Yves Vekemans

Yves Vekemans
Founding Partner Herculean Alliance

Marc Bresseel

Marc Bresseel
Founding Partner
Duval Union

How it all started

In 1999 was the year in which Hercules Trophy saw the light. A tiny seed was planted. Every year, the concept transformed into what we are today.

Twenty years later, our organisation reshaped into the Herculean Alliance: the employee engagement specialists. Crafting Powerful Workforces since 1999.

Following the example of Duval Union, we want to build an international alliance of organisations focusing on employee engagement in order to respond to a major challenge today’s companies face. 87% of employees turn out not to be engaged or to be actively disengaged.

The founders, Yves Vekemans, Inge Van Belle and Kris Talboom founded Herculean Cooperation in 2012. The Hercules Trophy business was incorporated. Roger Malevé became the chairman a few years later. Recently, Marc Bresseel and Klaus Lommatzsch of Duval Union joint as part of the management board.

Inspired by the United Nations‘ call for sustainable business in 2012, Herculean Alliance was originally founded as a cooperation. Several private investors joined the dream of rolling out Hercules Trophy on an international scale.

Hoe het begon
Fase 1: focus op export

Phase 1: focus on export

Even as a start-up, we chose to go abroad with our concept. It allowed us to better understand our own product.

Hercules Trophy was organized in South Africa, The Netherlands, Poland, United Arab Emirates, New York, Spain, Lithuania, Germany… in a few years’ time. With a lot of blood, sweat, tears and, above all, a lot of pride. The international journey allowed us to craft the concept further in Belgium, with lessons learned from abroad.

The main lessons from the international business didn’t only improve our products. As a team, we also learnt about resilience and, above all, about different cultures and how to unite people from different backgrounds.

Phase 2: broadening the scope

As more customers launched enquiries to organize their own tailored-made challenges, Hercules Projects came into being. Dozens of excited customers later, we realized that our basic format was a great way to make messages resonate with audiences. It therefore became a rewarding concept for team building, family days and corporate events.

Towards 2013, when a lot of European companies were struggling with stress-related issues like e.g. burn-out, we were asked to come up with a solution to improve corporate wellbeing. Together with several top athletes, we introduced Hercules Academy to the market as a holistic solution, based on mental, physical, nutritional and social balance. And it worked. Due to the fragmentation of the well-being market and the vast set of skills needed to serve our customers, we started building an ecosystem of suppliers. It became the very first foundation of the Alliance mindset.

But it didn’t stop there. New formats such as Pride Games, VTM Kids Trophy and Pink Ladies Games emerged. Pink Ladies Games first took off with the magazines Flair and Libelle as a concept for active women who care. In 2019, Pink Ladies Games partnered with breast cancer organisation Think Pink. Pink Ladies Games also expanded to Dubai, where thousands of ladies from more than 30 nationalities united to support breast cancer association Pink Caravan. Together with Think Pink, the concept is now expanded in several European countries.

Pink Ladies Games
Fase 3: scaling-up

Phase 3: scaling up

In 2017, Herculean Alliance strengthened its capital with equity crowdfunding through investment platform Spreds and won the award Crowdfunder of the Year. Two years later, Duval Union joined as an investor, as a result of the strategic synergy between HR and Marketing. The founders of Duval Union also proved to be strong advocates of the networked organisation model.

By the end of 2019, we redefined our purpose, mission and vision, together with Duval Branding. This resulted in the Herculean Alliance. Supported by i.a. Deloitte, our chairman Roger Malevé and Microsoft, we set to work on improving our organisation and systems. The Herculean team has changed over the years, people came and left. Time and time again, we put the emphasis on the grow thyself premise as the foundation to grow the company. We also had to work hard to improve our employee engagement. Over the years, we also experimented with our own employee engagement platform on top of our existing platform. Meanwhile, the platform is used by thousands of employees. The online study on employee engagement was also launced.

What’s next?

The next step is now to further build the Alliance, based on 4 pillars. We want to build a Team of Teams. An alliance, a networked organisation of companies active in employee engagement services and HR Tech. It allows us to become an end-to-end trusted advisor to our clients.

Recently, Herculean was selected for the Techshare program, together with 10 other Belgian scale-ups. The Techshare program is an initiative by Euronext to prepare scaleups for a potential journey the stock market.

Are a start-up or scaleup active in employee engagement. Do you believe in the power of an alliance? Let’s chat! We would like to help you with our network and our know-how on technology and entrepreneurship.

Let's chat

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