Herculean Ambassadors Club

Press release: Duval Union acquires stake in Herculean


Press release: Duval Union acquires stake in Herculean! Antwerp, 5th June 2019 – Press release: Duval Union acquires stake in Herculean. Duval Union acquires an important stake in Herculean. Together, both companies will further develop and market the employee engagement platform built by Herculean. They will also join forces to extend the engagement event Hercules Trophy and the CSR programme Pink Ladies Games. Marc Bresseel, Founding Partner at Duval Union, will join the Herculean Board of Directors.

Duval Union is specialised in business, marketing & communication consulting and implementation. Herculean is known for Hercules Trophy, Pink Ladies Games and the platform for employee engagement and well-being. The two companies consider the stake as of considerable added value in a world where Marketing and HR are moving closer together.

Press release: Duval Union acquires stake in Herculean. Duval Union has built knowledge and experience in business consulting, marketing and communication, with a focus on customer experience. Herculean believes that engaged employees are the key factor to loyal and engaged customers. Especially now that a study by Gallup has shown that organisations with actively involved co-workers double their revenue and even quadruple their profit.

This is where Duval Union and Herculean, both ecosystems with a co-operative structure, integrate seamlessly. The key differentiator is the employee engagement platform, on top of the existing service business. The joint ambition is to be trusted advisor via digital transformation, employer branding, sports marketing, content marketing, community building, CSR, teambuilding, workshops, well-being trajectories, etc.

Marc Bresseel, Founding Partner Duval Union: ”Duval Union has become a key player in the industry for our expertise in business consulting and marketing. However, the success of a transformation process largely depends on the workforce and the corporate culture in the organisation. Our consultants touch the very specific identity and DNA of our clients and their people. Thanks to Herculean and their platform we can now offer an even better 360 degrees approach.

Yves Vekemans, CEO Herculean: “Through the engagement platform we manage to turn employees into ambassadors. Together with customers and other stakeholders we build a tribe that embodies the specific culture of the organisation. The technological layer has been present since the very start, however Herculean has recently made the shift towards a HR tech player. Next to the technological layer, we deliberately chose to continue to further grow the existing service business. We believe that both entities need and complement each other. The platform acts as a barometer and measures on a daily basis what happens within the organisation. This allows is to link back to the strategic level, which completes the circle.

About Duval Union –

Duval Union – a cooperation founded in 2014 – is a consulting, marketing and communication group that gathers experts from several domains and helps brands grow, through a smart combination of knowledge, technology and creativity. The cooperative system allows the different companies to support one another. Every company can focus on their own strengths and benefit from the expertise of the other Duval Union partners. This approach enables big scale projects in a changing world without having to compromise on the flexibility of a small market player.

The collective of service companies consists of Push To Talk (live conversation & events), Friendship (ideas for brands), Nine O’Clock Somewhere (websites, ecommerce, social media & content), Duval Branding (branding and corporate image), Profacts (research), Engaged (digital brand experience), Glickman (data science), madewithlove (application development), SevenDays (Drupal development), Mmbsy (PR, influencer & content marketing) and FairEtail (performance marketing), Flying Colours (sports marketing) and GrowthAgent (marketing automation). Duval Union also has stakes in marketing tech partners Hoplr, Sentiance, Monotote, ZeroCopy and Influo. At the core of the organisation: Duval Union Consulting, a strategy agency that helps companies to innovate and Duval Union Innovative Marketing, that supports brands and marketers to innovate their marketing strategy, planning and execution. In the Duval Union Academy experts share their knowledge and experience in the latest trends in marketing and digital technology. Duval Union Search & Selection helps companies in finding the right future-proof leaders.

About Herculean –

Herculean is specialised in engaging organisations, communities and brands by means of events, workshops, well-being trajectories and a state-of-the-art platform. Via the business units Hercules Trophy, Hercules Projects, Pink Ladies Games and Hercules Academy, Herculean has already organised events in 10 countries for more than 50 nationalities (USA, UAE, South Africa, Spain, Poland, France, Germany, The Netherlands, Lithuania and Austria). The Herculean DNA is unique with its’ combination of gamification, sportainment and authentic total experiences.