People Engagement Experiences

Arena – We co-create formats to connect your tribe.

We offer people engagement experiences through our existing formats or we co-create new experiences with you.

We like to work with strong brands to create experience marketing within our existing formats like Hercules Trophy, Pink Ladies Games and Bravos! Employee Engagement Awards or to create new formats from scratch.

A tribe is a group of people connected to each other, a leader and an idea. It is in our nature to connect with a tribe – whether it has a religious, ethnic, economic, sporting… basis.

The web is fantastic, but to really connect a tribe you need a combination of online and offline experiences. We call it phygital. People need to be brought together to be involved in the tribe. When such a meeting becomes recurring, we speak of a format and we are happy to help shape that gathering and the online program towards it!

Unique know-how

In 1999, we started the Hercules Trophy. The concept soon had thousands of fans in countries like Spain, Germany, Dubai, New York, South Africa, Poland, Lithuania and The Netherlands.

Turning an idea into a professional format to connect people turned out to be our core business. On that basis, we developed new concepts that drastically increase engagement within specific communities. This is how the Pink Ladies Games, the Bravos! Employee Engagement Awards and the Kids Trophy were born.

We always work together with partners who opt for a sustainable concept rather than a one-time event. They choose the Herculean Alliance because of the know-how, the online platform and the network at their disposal. When Aura, Fabrica and Machina come together, a new Arena format can be created.

Your own community challenge?

We have organized Hercules Trophy challenges for the HR, IT, Marketing, Retail, Supply Chain and logistics sector. It is a cost-efficient way for federations or sector players such as BAM, ADM, Federgon, DataNews, RetailDetail to bring their members together in an informal way. Companies such as Maersk, Microsoft, CFE, Deloitte, Siemens, Proximus have used the concept to unite their employees in a unique way.

Vibrant new idea, but no clue how to start?

Do you have a brilliant new concept, but do you need a partner to develop it further? Someone with operational and technological knowledge, with a platform to manage the administration and logistics? Get in touch! We think along with you to make it a long-term success.

Arena – we co-create formats to connect your tribe.