The 4 Weapons Of Exceptional Creative Leaders! In FastCompany, Charles Day outlines four perhaps unexpected but effective weapons that the best creative leaders use in their battle for creativity and profitability.
Charles states that for the leader of a company powered by creativity, the difficulties of navigating today’s complex marketplace are compounded by the fact that, in every decision, two forces are loudly asserting their dominance: creativity and profitability. A fractious relationship at the best of times. Leading a company that must, by definition, exist in a constant state of dispute provides enough challenges to fill a book.
But in his work as a coach and confidant to creative and business leaders, he has come to recognize that exceptional leaders unlock the power of “profitable creativity” by developing four benevolent weapons.
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